The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.
At the 2025 KYSHRM Conference, Rusty Steele, HR Director for Oxmoor Auto Group, joins Jason Heflin of CrowdSouth to discuss how effective communication and employee engagement drive long-term success in a fast-paced industry. Rusty explains how Oxmoor focuses on creating a positive culture across multiple dealerships, by focusing on transparency, teamwork, and genuine care for employees. He shares how leadership’s commitment to listening and adapting has helped them attract and retain top talent in a competitive market. Jason and Rusty discuss how consistency, recognition, and accountability shape Oxmoor’s workplace values. This is an example of how a large organization can stay people-focused, while continuing to grow.
As the conversation concludes, Brian provides a question for the next guest at the conference: “Why do you wake up in the morning? Why are you doing this?”. He explains that while everyone works for money, life is “too short to do something that you hate”. Brian comments that if work is not someone’s passion, they should find their passion, because it would be much better to get paid for doing something you love.
To learn more, visit: oxmoorautogroup.com
Rusty Steele, thanks for stopping by to speak with us!