The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.
Cooper Tyra, an Account Executive at Houchins Insurance Group, sat down with Jason Heflin and Molley Ricketts to explain how his firm serves as the “risk subsidiary” for a massive employee-owned conglomerate. Based in their Louisville satellite office, Cooper works as a single point of contact for private equity firms and manufacturing companies, handling both property and casualty insurance and employee benefits. He highlighted that Houchins stands out because it is an ESOP, part of an umbrella of 25 operating companies that employ over 20,000 people across the region. Although he started his career in project management and finance, Cooper found his stride in insurance after grad school because he enjoys the hands-on, consultative nature of building relationships. He shared that he loves making a tangible impact on employees’ lives by improving their healthcare options and overall well-being.
When it comes to engaging with company leadership, Cooper believes the best strategy is to lead with “the numbers”. He explained that while HR teams often manage the plan structures, executives usually want to cut through organizational complexity to see the long-term story told through spreadsheets. This “straight to the point” approach ensures leaders understand the funding strategies that drive their business forward without getting bogged down in unnecessary details. Cooper finds that daily problem-solving and navigating the constant changes in the insurance market are right in his “wheelhouse”. To wrap up his time at the conference, he left this forward-looking question for the next guest: “Heading into next year, what do you think is going to be the biggest impact on the younger workforce and being able to attract and retain them with so much changing regarding flexible work schedules?”
To learn more, visit: higusa.com
Cooper, thanks for stopping by to speak with us!